The CPG School Launch Lab | September Cohort Now Open
Validate, Price, and Have Your CPG Brand Shelf-Ready in Just 10 Weeks
A live cohort with 18+ industry experts helping you turn your idea into a winning concept, build profitable margins, and lay the foundation to transition from shelf to scale, FAST!
10 Weeks Live + Recorded | September 14, 2026 | 18+ Industry Experts | Only 40 Founder Spots Available
The Average Failed CPG Brand Founder Wastes $50,000 - $100,000 and 18+ Months of Their Time BEFORE Realizing They Need Expert Guidance…
And they didn’t fail because their product wasn’t good.
They failed because they took advice from people who have never launched a food or beverage product.
They failed because they didn’t know how to position their product for the market they chose.
They failed because no one taught them how to price their product for profitability.
They failed because they didn’t have supply chain or manufacturing support.
They failed because they didn’t have a marketing plan built to drive revenue.
They failed because if or when they got their product on shelves … they didn’t know how to scale.
And you know what…
All of those mistakes are preventable.
We built Launch Lab™ to help you beat the odds using the same system behind $100M in CPG sales.
"Working with Danielle in Launch Lab has been the most amazing ten weeks. I came in scraping together ChatGPT tidbits and spending 15, 20 hours getting nowhere, and this was the complete opposite of a fluff course. She walked us through everything: the financials, design, messaging, site, marketing, plus office hours for all the questions that come up when you're just starting out. It's an insane amount of work, but she gave me all the tools I need and made me feel like, you know what, I could actually do this. If you're unsure about signing up, just do it — it's the best money I've ever spent, and I couldn't be more grateful."
— Dalia Rubin, Founder of Little Twists
WELCOME TO
The CPG School Launch Lab™
A live, operator-led, 10-week sprint built to help founders stop guessing and start building a real, profitable food or beverage business with the right team in their corner at every stage of the process.
This 10-Week Sprint Was Built For You If:
You’re a first-time founder in food, beverage, supplement brands ready to build with intention, accountability, and expert guidance
You have an idea and haven’t started, but you’re ready to validate your concept, get the math right, and have a real plan before you waste your time or money
You’re already in motion … R&D or branding in the works … but you’re stuck, overwhelmed by conflicting advice, and need an expert to tell you exactly what to do … the right way
You’re selling at farmers markets, in restaurants, or ready to scale a family recipe in a way that honors the groundwork you’ve already put in
You’re DONE staying stuck in research mode, and you’re ready to execute
You understand that the biggest risk in launching this brand is counting on ChatGPT, podcasts, and YouTube University to help you build your business
"Before joining Launch Lab, I connected with past founders who all had glowing things to say about Danielle, and within the first 10 or 15 minutes of talking with her myself, it was clear my co-founder and I would benefit from her expertise. Whether you're in the ideation phase and don't even know what you want to do yet, or you're already hitting retailers and landing on shelves, Launch Lab has something to offer you and then some. Danielle is so clearly an expert in her space, both throughout the course and afterward — I know we can count on her to be available for us well beyond the week-to-week curriculum. The connections coming out of the course have been invaluable, and I cannot stress enough how valuable this has been for us."
— Diana Nino, Founder of Salsi
Everything You Get as a Lab Member:
A validated concept. Profitable margins. A launch plan built to drive revenue.
Everything you need to have your CPG brand shelf-ready in just 10 weeks.
3x/Week Live + Recorded Sessions
Forward momentum every week with real feedback and zero room to stall — all you have to do is show up.
18+ CPG Industry Experts
Hands-on guidance from real operators, founders, and specialists from every corner of CPG like sales, legal, finance, marketing, branding, R&D, PR, and retail
Weekly Office Hours w/ Danielle
Get my eyes on anything from your spreadsheets, pricing models, or co-packer shortlist so you know you’re on the right track
The Complete IAH Launch Formula™
Get the step-by-step operating system behind 100+ successful launches and $100M+ in CPG sales built right into your brand
Profit + Margin Planning
Know if your business can make money before you spend a dime on production, and build a profit plan that supports your sales channels so you never sell yourself or your brand short
R&D and Manufacturers
Skip the months of cold outreach and ghosted calls. I’m sharing my network of vetted co-packers and R&D teams matched to your specific product, so you can move fast with partners who will actually work with you
Small, Exclusive Community
Build connections, swap strategies, and be held accountable with 39 other founders on the same 10-week sprint to the shelf as you
Direct Brand, Margin, and Launch Review
The whole IAH team of experts dives into your pricing, positioning, and planning so we catch the leaks before they cost you
Ready-to-Use Templates + Tools
Use the same financial models, launch frameworks, and operations playbooks behind 100+ successful CPG launches and a multi-million dollar CPG portfolio so you never have to build from scratch
We only have room for 40 founders because we’re rolling up our sleeves, giving you direct feedback, and making sure you have everything you need for a shelf-ready brand in just 10 weeks.
So, we’re keeping the cohort small, giving you real attention, and positioning you to WIN!
"Before Launch Lab, I had a big idea but no roadmap. Starting a business felt overwhelming, and I didn’t know where to begin. Danielle and Launch Lab gave me the confidence, structure, and practical guidance to finally take action. What sets the program apart is the combination of Danielle’s real-world experience and the incredible network of industry experts she brings in. Instead of endlessly Googling, I had a clear step-by-step path, a supportive community, and direct access to the people I needed to learn from. Whether you’re just starting out or looking to grow your brand, Launch Lab is one of the best investments you can make in your business.”
— Gillian Maier, Founder of G's Cheese
A BTS Look Inside the Lab 👀
Week 0 Onboarding + Community
Get access to all materials, join the private Slack, and meet the other founders before the cohort kicks off
Week 1-2 Concept Validation
Validate your idea, nail your positioning + market fit, and build the foundation your launch needs to stand on
Week 3-4 Profit + Margin Planning
Build a price model that supports your sales channel. Know your COGS, margin targets, and path to profitability before production starts
Week 5-6 Production + Operations
Turn your idea into a production-ready physical product. Learn how to find and build your supply chain and manufacturing team and develop a production plan that doesn’t burn your budget
Week 7-8 Market Entry + Launch
Build a launch strategy that drives revenue from day one. Know which channel is right for you and learn how to get in front of buyers that actually move your product
Week 9-10 Scale + Growth
Lay the foundation for what happens after a successful launch so you don’t lose momentum after you hit shelves
The founders who don’t flop skip the rookie mistakes with a proven system and expert guidance that holds them accountable, keeps things moving fast, and gets it right the first time.
If you’re serious about this, don’t sleep. There are only 40 spots available, and once they’re gone, doors are closed until 2027.
run the world like a girl
run your business like a girl
run ads like a girl
“We were way more confident making smarter decisions and actually building a business that was going to be profitable and scalable. If you're launching in CPG and feeling as overwhelmed or as unsure as we were, this is the information that I wish we had from day one.”
- Sam Murphy
Co-Founder, Bad Hambres
"If you’re new to the CPG space, no matter what stage you're in, I highly recommend Launch Lab with Danielle, it’s an incredibly valuable program.
A few things that really stood out to me:
The weekly sessions are super intentional and focused on key areas of CPG you actually need to understand. Danielle brings in top-tier experts who go deep on their specific area and share real, actionable insights.
The weekly office hours are a game changer. Danielle is a wealth of knowledge, and being able to get direct, tailored feedback on your brand is incredibly impactful.
The community she’s built is amazing. You’re surrounded by other founders in similar stages, and her network is so strong. She almost always has a connection or resource she can point you to.
Danielle has built something really special with Launch Lab. Highly recommend working with her!"
- Monica McClellan
Founder of Curd
Hey, I'm Danielle.
I’ve been in this industry for nearly two decades, and I know how debilitating it can be to have conflicting information, to worry about making the wrong move, and realize you’ve been burning cash before you have a chance to get on shelves.
But as a 2x founder with 100+ CPG launches and a multi-million-dollar CPG portfolio under my belt, I also know exactly what it takes to get on shelves, stay on shelves, and scale once you get there.
I didn’t build CPG School Launch Lab™ off theory or a bunch of pieced-together information. I built it off real experience and real mistakes, and developed the systems you need to avoid those mistakes, save time, and only invest your money where the math makes sense.
I’m sharing my network with you and bringing in 18+ industry experts because my goal is to give you the same access I give my private clients so that your CPG brand is a part of the small 15% that actually make it in this industry.
"As founders with experience in startups and operations but no CPG background, Launch Lab gave us everything we needed to confidently build our brand. From cost of goods and supply chain to branding, marketing, PR, and trademarks, every topic was practical, actionable, and led by Danielle or trusted industry experts. Danielle’s hands-on support helped us find the right partners, make better decisions, and stay focused on building a product customers will actually buy. We left the program with an incredible network of founders and experts, a clear roadmap for what’s ahead, and the confidence to navigate every stage of our CPG journey.”
- David & Sophie Emmanuel, Founders of Solzi
“My favorite part was the one-on-one time with Danielle where you could bring your actual spreadsheets and go-to-market strategy to brainstorm how to tackle things better. If you are a new business feeling lost on retail or margins, this is great."
- Sandra Diaz, Founder of Brisca
Here’s Everything You Need to Know to Become a Lab Member:
CPG School Launch Lab™
10-Week Live Sprint | Kicks Off September 14th
Pay in Full - Best Value
$2,250 (normally $2500)
Save $250
25 Live + Recorded Sessions Taught Live by Danielle (3x/Week, Mon-Wed, 10AM PT)
18+ CPG Industry Guest Experts
(Sales, marketing, legal, finance, brand strategy, and more!)
Weekly Office Hours w/ Danielle (15-Minute Slots, Round-Robin)
The Complete IAH Launch Formula™
Profit + Margin Planning
Co-Packer Search & R&D Support
Private Slack Community for Founders
Direct Brand, Margin, + Launch Review
Ready-to-Use Templates + Tools + Playbooks
Practice pitching to your peers and curated group of industry experts
Best for founders who want live interaction, accountability, and community
Total Value: $6K
CPG School Launch Course™
Self-Paced, On-Demand Training
Pay in Full - Best Value
$999 (normally $1250)
Save $251
17 Pre-Recorded Sessions Taught by Danielle
6 Pre-Recorded Trademark, Brand Strategy + Brand Building Sessions Taught by Industry Experts
Weekly Office Hours w/ Danielle
(15-Minute Slots for 8 weeks)
The Complete IAH Launch Formula™
Profit + Margin Planning
Co-Packer Search & R&D Support
Direct Brand, Margin, + Launch Review
Ready-to-Use Templates + Tools + Playbooks
Best for founders who need flexibility and instant access to CPG guidance
Total Value: $2500
Plus, if you join the CPG School Launch Lab™ live cohort by 3PM PDT on September 1, 2026, you get instant access to the…
CPG Profit Plan™, the same working financial plan model I use with my private clients to estimate cost of goods, forecast sales and revenue, and understand your numbers before investing!
Once you complete your CPG Profit Plan™, you’ll book an additional 15-minute call with me to review your numbers, make sure you’re moving toward profitability, and answer your questions.
$1,274 Value … Yours FREE when you save your spot inside CPG School Launch Lab™ by 3PM!
You can invest $2,250 today to have your CPG shelf-ready, build your network, get expert guidance, and connect with 39 other founders … all in just 10 weeks.
Or…
You can waste another 3, 6, 9, 12, or 18 months wishing, hoping, and praying that the clarity, guidance, and support you need finally show up during your late-night scroll…
You can burn $50K-$100K in that same amount of time on the rookie mistakes you could have avoided if you just invested in the support + systems we’re giving you inside CPG School Launch Lab™.
Look at the Lab like an insurance policy on your investment, the fast-track to profit, and the foundation of sustainable scalability for the CPG product you already know people will love … if you can just get in on shelves.
The Math is Simple …
"Working with Danielle has been one of the best investments I could have made for my business — I came in without any CPG background, and she guided me all the way from pre-launch through launch and beyond, thinking of all the little things that never would have crossed my mind. Beyond her unmatched industry knowledge and connections, she's so much fun to work with and feels like a true partner I trust with my business. I honestly cannot imagine navigating this entire journey without her, and I'd highly recommend her to any CPG founder looking for a strategic go-to-market expert."
- Julia Pelicki, Founder of Dear Jean
Meet your teachers
Jane Miller
Jane will teach you how to approach creative design and branding with scalability and community building in mind. You’ll learn how to develop a brand identity that resonates with your audience while crafting experiences that foster loyalty and growth.
Founder, Janes Haus Creative
Victoria Belinsky
Victoria Belinsky is a brand and growth strategist with 12+ years of experience building and scaling better-for-you CPG brands. She has held marketing leadership roles at Brightland and Kettle & Fire, and led digital, content, and channel strategy at KIND Snacks.
She is the founder of Hello VB Consulting, where she partners with emerging brands to sharpen positioning, articulate a clear brand vision, and build go-to-market strategies that drive retail and omnichannel growth. Her work sits at the intersection of vision articulation and execution, helping founders translate strong product-market fit into brands people feel, share, and come back to.
Founder, Hello VB Consulting
Nicole Krasnow
Nicole has spent her career growing and discovering emerging brands. With experience in sales, marketing, partnerships, and scouting, she has taken her love and passion for great branding and innovative products, into directly working with brands as they prepare for retail and launch.
Founder, Many Thanks Consulting
Lucy Dana
From Uber to Blue Bottle to peanut butter powerhouse, Lucy Dana’s journey is all grit, vision, and a love for doing things differently. As the co-founder + CEO of One Trick Pony, she’s turned two simple ingredients (Argentinian peanuts + a whole lot of dedication) into the kind of peanut butter you’ll hide from your family. she joins Launch Lab to share about the journey growing her viral peanut butter brand.
Co-Founder, One Trick Pony
Nicole Swartz
Nicole is an expert in trademarking, compliance, and brand protection, ensuring your business is set up for long-term success. She navigates the complexities of intellectual property and regulatory requirements, so you don’t have to. With her guidance, you’ll avoid costly legal pitfalls, safeguard your brand’s identity, and build a strong foundation for growth. Her expertise not only saves you time and money but also gives you peace of mind as you scale your business.
Trademark Attorney, Bread & Butter Law
Marshall Lebovits
With nearly 40 years in secured financing, Marshall helps growing companies unlock working capital through non-dilutive, asset-based lending, without giving up equity.
He’s also the founding chair of CPG Inner Loop, a Los Angeles community that connects service providers and investors with one another as they support growing consumer brands.
Founder, Asset Based Funding Solutions
Lydia Bagarozza & Bridget Aileen Sicsko
Lydia and Bridget are experts in PR and earned media, helping brands secure meaningful press coverage. They’ll teach you how to craft compelling pitches, connect with editors, and land features that elevate your brand’s visibility. With their proven strategies, you’ll learn how to position your brand for media success and make an impact in a crowded market.
Co-Founders, Visibility on Purpose
Ashley Aviram
Ashley is a former Venture Capitalist and Startup Operator who founded Ever Ledger to give CPG companies a more founder friendly finance & accounting partner.
Ever Ledger specializes in supporting growing consumer brands with bookkeeping, financial modeling, fundraising support, tax and inventory & deductions management all under one roof - so founders can understand their numbers, protect margins & cash flow, and scale with confidence.
Co-Founder, Ever Ledger
Jonathan Deeter
Jonathan spent a decade in fintech building AI-powered dashboards and financial modeling systems for institutional funds managing over a billion dollars in portfolio tracking. He now brings that same infrastructure to CPG founders — most of whom are running entire businesses on Google Sheets and gut instinct — building AI systems that replace manual workflows, connect their tools, and give them real operational visibility. You might know him from Deets Eats Media where he covers and spotlights emerging food and beverage brands.
Founder, Pickle Advisors
Tessa Rushton
Tessa is the founder of Asset Studios, where she helps founder-led CPG brands grow through independent retail. With 15+ years of experience in consumer brands, she’s worked behind the scenes supporting launches into major retailers.
Tessa shows you exactly how to leverage Overjoy.ai to grow your wholesale sales. She demos the platform step by step, building your AI brand profile, creating targeted campaigns, and generating personalized outreach with smart follow-up sequences, giving founder-led brands a clear system for landing on more shelves.
Wholesale Systems & Retail Growth, Asset Studios
Kelly Valentine
Kelly is a master connector and champion for women-owned brands in CPG. She leads Partnerships at Hummingbirds - a female founded marketing tech platform that connects CPG brands in retail to a community of 45K+ everyday creators (aka hummingbirds) to drive brand awareness + generate UGC at scale.
Kelly built an incredible CPG Partner Ecosystem while attending 100+ CPG conferences and events in the last three years. She knows a thing or two about choosing the right conferences + events for your brand and how to show up + make a splash with little to no budget.
Director of Strategic Partnerships, Hummingbirds
Sarah Delevan
Sarah is a food industry financial expert with over 15 years of experience in building profitable food businesses. As the founder of The Good Food CFO, and creator of The Good Food CFO software, she helps purpose-driven food founders develop financial strategies to achieve their business goals.
She’s also the host of The Good Food CFO Podcast, where she amplifies the voices of food entrepreneurs and advocates for industry change. And is committed to educating consumers, policymakers, and fellow professionals on how to build a more just, equitable, and resilient food system.
Founder, The Good Food CFO
Alli Ball
Alli Ball is the founder & CEO of Food Biz Wiz and the creator of Retail Ready®, the CPG industry’s longest running online sales program. Since 2016, Retail Ready® has provided strategic support, curated curriculum, and values-aligned community for over 3,500 producers of packaged products in the CPG industry.
As a former grocery buyer-turned-wholesale consultant, Alli has helped thousands of emerging brands understand what it takes to get on the shelf and have high sales once you’re there. Find her on her website here or on Food Biz Wiz®, her award-winning podcast about wholesale strategy, which contains a library of 250 episodes.
Founder, Food Biz Wiz
Amy Hage
Amy Hage is the co-founder of Strategy Maven Agency, a boutique email and SMS marketing firm working with DTC brands in food & beverage, health, wellness, beauty, and fashion. She built SMA around the belief that your owned channels should be your most reliable revenue driver and not an afterthought. With deep expertise in lifecycle marketing, list strategy, segmentation, and the automation systems that drive compounding revenue, Amy helps brands build the retention infrastructure that turns first-time buyers into loyal customers. In this course, she'll walk you through exactly what it looks like to get email and SMS working for your CPG brand from day one.
Co-Founder, Strategy Maven
Caroline Grace
Caroline Grace has spent 5+ years and 300+ brands proving what makes consumer brands win. The answer keeps coming back to three fits: Product, Market, and Founder. So she built an ecosystem to validate each one before the capital does.
She is the founder of Product & Prosper® and the Labs: The Product Lab tests Product fit with the buyers and investors who gate keep shelf and funding, The Prosper Lab builds Market fit through independent retail (managing $5M+ in Faire revenue a year), and The Personal Lab develops the founder behind the brand. It comes from working behind the scenes of brands like Sunwarrior, Venchi, Whims, Everyday Dose, BERO, and Brēz, and it became the 10Ps of Product & Prosper®, her framework for brands built to last.
Founder, Product & Prosper
Charlotte Mizrahi & Matthias Laudico
Charlotte is an innovation maven with over a decade of product development experience that spans sectors including beverage, bakery, snack, pet and supplement. Her focus is on creating bold, unique formulations that bring joy to the consumers while presenting a cohesive world for the brand to tell their story through the product. As a 3rd generation Herbalist, she crafts beautiful products with unique flavors, as well as thoughtful plant based functional benefits.
Matthias is a designer and researcher fascinated by flavor and experience in beverages. Working to better understand consumers and launch better products. Matthias likes working with startups to finalize product formulation based on consumer feedback, using market research to inform creative decision making from production to fundraising.
Co-Founders, Ley Line Labs
Michael Wu
Truli is an AI-native compliance platform that helps food and beverage brands streamline regulatory compliance across the product lifecycle. Truli reviews packaging, labels, ingredient statements, marketing claims, websites, social media, and retailer listings to identify potential compliance risks early, while monitoring upcoming guidance, enforcement, state and global regulatory developments, and retailer policies that could impact products.
By automating first-pass reviews, aggregating regulatory data, and keeping regulatory, legal, marketing, and product teams aligned in a single workflow, Truli helps companies launch products faster, stay ahead of regulatory changes, and bring products to market with confidence.
Co-Founder & COO, Truli
Kieryn Wang
Kieryn Wang is an Email Marketer and Founder of ALLMOST, a boutique email marketing agency that turns email lists into revenue-generating powerhouses. With over 14 years of experience in digital marketing, she specializes in building high-converting automations, data-driven campaigns, and retention strategies that drive measurable sales growth. In her Launch Lab workshop, she teaches specifically about how to grow your waitlist.
Her expertise has led to six- and seven-figure revenue growth for clients, and her insights have been featured in Bon Appétit, Bloomberg, and other top-tier publications.
Founder, ALLMOST
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