FREE LIVE WORKSHOP | SEPT 1 | 10AM PDT - 1PM EST | ONLY 50 SPOTS
A No-BS Launch Roadmap for First-Time CPG Founders
Get the exact formula to take your food and beverage brand from idea to shelf without the guesswork or costly mistakes that cause 85% of new CPG brands to fail.
Most First-Time Founders Spend MONTHS Stuck in Research Mode.
But research won’t give you clarity. It just gives you more questions.
That’s why 95% of CPG brands don’t even make it past the idea phase.
You spend months or maybe even years jumping from podcasts, to YouTube videos, to saving every Instagram post you can find, and joining Facebook groups hoping to find some answers.
Instead, all you come up with is overwhelm.
One resource says start with retail.
Another one says just go DTC.
Some say double down on Shopify.
You read somewhere that you need at least $250K to get started, but that video you watched at 2am said something about only needing $12K.
So, here you are…
FROZEN.
Falling down every research rabbit hole you can find, holding off on contacting a co-packer until you have more information…
Not taking any real action.
That’s because you don’t need more information.
(And honestly, all of it is way too conflicting.)
You know you have a product worth building.
You just don’t know what to do, how to do it, or how to avoid wasting money or more time figuring it out.
What you need is a roadmap and access to someone who knows what it takes to launch a CPG that actually wins.
That’s exactly what the CPG Power-Hour Workshop is.
In Only 60 Minutes, You’ll Get the Launch Framework Behind 100+ Successful CPG Launches and a Multi-Million Dollar Portfolio.
Here’s What You’ll Walk Away With:
How to avoid the fatal mistakes that cause 85% of new food & beverage brands to fail within the first year
The IAH Launch Formula™, the exact 4-phase roadmap I’ve used across 100+ CPG brand launches to get founders from idea to shelf
A clear strategy on where to launch first and why so you’re set up for a head-turning launch
A no-bs, no-fluff picture of what it actually costs to launch so you can plan with real numbers
Real operator answers for your real founder questions (without all the conflicting information)
run the world like a girl
run your business like a girl
run ads like a girl
One More Thing … Show Up Live!!!
This workshop has replays available for 48 hours.
It’s for the founders who are serious about taking action and getting their product on shelves.
The CPG Power-Hour Workshop is Built for First-Time Founders Who:
Have a food or beverage idea, but you’re not sure where to start
Have been stuck in research mode for WAY too long and you’re ready to finally take action
Are tired of burning cash and still not seeing your product on shelves
Want to get your product on shelves in the next 6-12 months
Are SERIOUS about building a profitable business, not just launching a product
No industry experience required.
Just show up live with your idea and the drive to get it done the right way.
Hey, I'm Danielle.
I’ve spent 18+ years inside the food and beverage industry.
I’ve built brands as a founder.
I’ve worked inside startups and executive teams.
I’ve guided 100+ CPG brands to $100M+ in sales.
I’ve been around the block and then some, so I know what the 85% who fail are doing wrong.
I know why the 95% who never launch didn’t make it.
And I know exactly what the 15% of successful brands do differently.
The IAH Launch Formula™ is the 4-part roadmap I built from all of that experience, and it comes directly from the work I do consulting with clients and the founders inside the Launch Lab.
It gives first-time founders like you the clearest, no-BS, direct path from idea to shelf.
Here’s What Other Founders Are Saying
"Launch Lab exceeded every expectation I had. Unlike other courses that are filled with fluff, Danielle created a truly comprehensive program that walked me through every critical aspect of building a CPG brand, from financials and pricing to branding, messaging, marketing, and everything in between. Her office hours, real-world experience, and willingness to openly share what she’s learned gave me the confidence to tackle the overwhelming process of launching my business. I finished the program feeling equipped with the tools, resources, and roadmap I need to successfully launch my brand, and it was absolutely one of the best investments I’ve made. If you’re on the fence, just do it, you won’t regret it."
- Dalya Rubin
Founder of Little Twists
"If you’re new to the CPG space, no matter what stage you're in, I highly recommend Launch Lab with Danielle, it’s an incredibly valuable program.
A few things that really stood out to me:
The weekly sessions are super intentional and focused on key areas of CPG you actually need to understand. Danielle brings in top-tier experts who go deep on their specific area and share real, actionable insights.
The weekly office hours are a game changer. Danielle is a wealth of knowledge, and being able to get direct, tailored feedback on your brand is incredibly impactful.
The community she’s built is amazing. You’re surrounded by other founders in similar stages, and her network is so strong. She almost always has a connection or resource she can point you to.
Danielle has built something really special with Launch Lab. Highly recommend working with her!"
- Monica McClellan
Founder of Curd
"When we joined Launch Lab, we thought we needed help with our sales channel strategy, but we quickly realized we needed so much more. As first-time CPG founders, there were countless critical pieces of the business, from pricing and forecasting to margins and retail strategy, that we didn’t even know to consider. Danielle’s depth of experience made every step feel clear and approachable, breaking down complex concepts into actionable plans that gave us real confidence. Beyond the curriculum, the community of founders became an incredible support system, making the entrepreneurial journey feel far less isolating. Launch Lab has been one of the best investments we’ve made in our business, and I can’t recommend it highly enough."
- Victoria Tawney
Co-Founder Birdie Bakes
Some agencies suck. But we don’t.
Our media buyers all have senior-level experience, and you'll have direct access to yours PLUS direct access to Jen & Courtney for maximum support.
We don't do cookie cutter and we work WITH YOU to develop a strategy that feels good, vs forcing a particular funnel or approach down your throat.
This is the LAST CPG Power-Hour of the Year!
And there are only 50 spots available!
If you’re serious about launching your CPG brand the right way, THIS is where it starts.
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